Non-Fat Advertising: Word, word, word, blah, blah, blah
Word, word, word, blah, blah, blah. How much time do you put into your sales messages?
View ArticleNon-Fat Advertising: The EDGE
Is a competitive edge important? Ummm, yeah. It’s one of THE MOST IMPORTANT ingredients in effective advertising. A competitive edge gives your prospects a reason to do business with YOU instead of...
View ArticleDon’t Forget To SELL!
You’d like to “get your name out there” to everyone, but why should anyone remember your name? If you forget to SELL in your ads, listeners will not have any reasons to contact you. And here’s a tip:...
View ArticleAdvertising Performance
The Porsche 911 Turbo – everything about it drips performance, class, and testosterone. But what if the legendary Porsche engine is replaced with something that you might find in an old Yugo?...
View ArticleA Touch of Cinnamon in Your Content
So I was making my ritual pot of coffee this Sunday morning. But I wanted to give it a “kick” of some sort. I grabbed the cinnamon (yes, cinnamon, not jalapenos or chili powder or NAILS, just cinnamon)...
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